Digital Marketing Manager (E-commerce Growth)

Sparks Group and a viral, e-commerce-driven company in Gaithersburg, MD have partnered to find a driven, skilled, and hands-on Digital Marketing Manager (E-commerce Growth) who will own and scale revenue across paid media and digital channels. This is a builder role, not just strategy. You’ll be in the platforms daily, launching campaigns, testing creative, and optimizing performance in real time. This is a hybrid role that will require you to work onsite in Gaithersburg, MD 1-2 days a week.

Digital Marketing Manager (E-commerce Growth) Responsibilities:

• Develop, manage, and execute marketing strategies to drive revenue cross Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, Pinterest, SNAP Ads, Email/SMS Marketing, and Etsy.
• Set and manage budgets with ROI-focused planning.
• Analyze trends, track KPIs, and adjust campaigns accordingly.
• Conduct market research and competitor analysis.
• Oversee and lead the digital marketing asset creation for the company, including product content creation, photography, video and editing.
• Manage and grow social media presence.
• Report performance regularly and suggest continuous improvements.

Digital Marketing Manager (E-commerce Growth) Requirements:

• 5+ years of hands-on digital marketing experience, e-commerce or DTC required.
• Proven success scaling paid social and Google Ads campaigns.
• Experience executing, not just managing agencies or strategy.
• Experienced in digital marketing asset creation.
• Strong mix of creative instincts and analytical thinking.
• Comfortable in a fast-paced, founder-led environment.

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This job is Hybrid Remote.

Pay Range: Salary $80,000.00 to $95,000.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.