Social Media Manager

Social Media Manager Job Summary:

We are looking for a seasoned and forward-thinking Social Media Manager to drive social media initiatives for a global retail organization based in Alexandria, VA. This hybrid position requires being in the office at least two days per week.

In this role, you will collaborate with international teams to uphold a unified brand image across all regions. You will manage the daily operations of our social channels, oversee content creation to ensure brand alignment, and lead a Social Media Coordinator. By partnering closely with marketing colleagues and cross-functional teams, you will play a key role in boosting engagement, expanding our audience, and delivering measurable outcomes that support company objectives.

Social Media Manager Responsibilities:

• Design and implement the social media strategy for North America, ensuring alignment with worldwide goals.
• Coordinate with global marketing teams to maintain consistent messaging and storytelling across markets.
• Monitor industry developments, new platforms, and competitor activity to introduce fresh, creative ideas.
• Manage the content calendar to deliver compelling, brand-consistent posts on schedule.
• Collaborate with creative, digital, and PR teams to launch campaigns that build awareness, drive traffic, and enhance customer interaction.
• Strengthen franchisee participation by creating toolkits, playbooks, and best practice guidelines for local use.
• Provide direction, coaching, and performance feedback to the Social Media Coordinator.
• Work closely with marketing, communications, and product teams to align social strategies with broader brand plans.
• Safeguard brand tone, messaging, and identity across all social platforms.
• Oversee community engagement efforts, including reputation monitoring and responding to customer inquiries in line with brand standards.
• Lead reporting and analytics efforts, sharing actionable insights with leadership to refine content and maximize ROI.

Social Media Manager Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• 5–7 years of progressive experience in social media management, ideally within a global or multi-market consumer brand.
• Demonstrated success creating impactful social strategies and managing various platforms.
• Deep understanding of brand storytelling, tone of voice, and digital best practices.
• Prior experience supervising or mentoring junior staff.
• Strong communication, project management, and organizational abilities.
• Proficiency in social media analytics platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.).
• Creative thinker who can balance innovation with brand integrity.
• Experience in QSR, hospitality, or franchise-driven industries is preferred.

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This job is Hybrid Remote.

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.