Paid Search Specialist Job Summary:
We are seeking a Paid Search Specialist to join full-service digital marketing agency in Pittsburgh, PA. As a Paid Search Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, and LinkedIn Ads. You’ll be responsible for executing a variety of search marketing activities for the clients in your portfolio, including setting up ad campaigns, performing keyword research, analyzing results, monitoring budgets, reporting and more.
Paid Search Specialist Responsibilities:
- Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.
- Oversee $100,000+ per month media budgets.
- Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.
- Analyze detailed advertising performance reports & analytics.
- Identify opportunities for client success through Google Ads, Meta and LinkedIn.
- Work with account team to develop media plans to achieve specific client goals.
- Collaborate with internal team members.
- Research and develop strategies based on market trends, new Google Ads products and ad types, etc.
- Quality control - Review all ads and budgets for errors.
- Strategy & Innovation - Bring new ideas to agency management.
- Implementing and testing new products and strategies.
Paid Search Specialist Qualifications:
- Bachelor’s degree in marketing, advertising, or related field required, Google Ads certified preferred.
- 2+ years of experience in search engine marketing and the Google Ads platform required.
- Minimum of 2 years of prior experience in Meta Ads and Google Ads is required, experience in LinkedIn and Pinterest preferred.
- Google Ads certification is preferred but not required.
- Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven).
- Experience running A/B, multivariate tests.
- Outstanding ability to think creatively, and strategically, and identify and resolve problems.
- Excellent verbal and written communication skills.
- Ability to work within a team and independently.
- Prior experience with a project management system(s).
- Strong organizational, time management, and analytical skills.
- Attention to detail is a must.
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This job is Hybrid Remote.
We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.
Download the Sparks Group mobile app from Apple App Store or Google Play.
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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.